RMA Group News

Ford Announces 2014 Conservation and Environmental Grants Recipient in Laos

Posted on: October 14, 2015

VIENTIANE, Laos, 12th March 2015 – Ford Motor Company, together with its local partner, Lao Ford City, today awarded a US$20,000 (approximately 160 million Lao Kip) grant to Lao Institute of Renewable Energy (LIRE). LIRE becomes the 2014 Ford Conservation and Environmental Grants Programme recipient for its commitment to improving road safety in Laos.

LIRE identified an increasing number of road accidents in Vientiane and an urgent need for a well-trained rescue emergency service. The funds will allow LIRE to create a special training department within Vientiane Rescue, the city’s key emergency service provider. Volunteers will undergo advanced internal training and also educate the general public on how to respond to emergency situations.

“LIRE’s proposal was unique and resonated with Ford’s passionate commitment to promote safe driving,” said David Westerman, managing director, Asia Pacific Emerging Markets, Ford Motor Company. “This grants programme is one of many ways Ford goes further to improve quality of life in the communities where we operate, and we are very pleased to build on our commitment to Laos again this year.”

“We are extremely proud to be this year’s grant recipient and grateful to Ford for their support in bringing this project to life,” said Meera Ajmera,………………, LIRE. “LIRE’s 40 volunteers offer free rescue services to accident victims, 24 hours a day, seven days a week. We are confident that the grant will help improve their knowledge and skills, so they can provide even better care to victims.”


Conservation and Environmental Grants Programme

Since launching the global grants programme in 1983, Ford has awarded grants to hundreds of environmental projects in 60 countries, spanning Asia Pacific, the Caribbean, Central America, and the Middle East.

As one of the first Asia Pacific markets to become involved in the programme, Ford introduced Conservation and Environmental Grants in Laos in 2005. The nine projects funded over the years have included Environmental Competition, Green School Project, Bansor School building and so on.

“Ford’s legacy of caring goes back to the company’s founding and these Grants are one of the ways we go further to help improve the environment and the lives of people in local communities,” explained Westerman.

In Asia Pacific alone, Ford has played a pivotal role in advancing environmental initiatives and the Conservation and Environmental Grants programme has become an annual event in markets ranging from Malaysia, Hong Kong, Cambodia, Laos, Myanmar and Mongolia to Tahiti and Fiji.

Ford Motor Company is dedicated to preserving the environment for future generations and providing ingenious environmental solutions that contribute to a sustainable planet. Initiatives such as Ford’s Conservation and Environmental Grants programme evidence a commitment to encourage, support and reward the actions of individuals, groups and non-profit organisations in achieving the same goal.